Trulia is a home and neighborhood site for buyers and renters to find homes and neighborhoods through recommendations, local insights, and map overlays that offer details on commute, reported crime, schools, and nearby businesses.The Lead Generation landing pages are primarily built using web form ‘Call to Action’ and used for B2B marketing tactics. The pages were created to gather visitors’ personal information (names, email addresses, etc.) to establish visitor needs, further identify ‘need’ touchpoints, engage them along their journey and build a stronger relationship with the Trulia Brand.
